Marriott Worldwide Celebrates its 1,000th Hotel in Europe, Center East and Africa


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Released on : Monday, April 25, 2022

Marriott International, Inc. today celebrated the launch of The Westin London Metropolis, its 1,000th resort in Europe, Middle East and Africa (EMEA). A flagship Westin Lodge that seamlessly balances London’s always-on energy with the wellness promise for which the brand name is identified, the residence also marks the debut of the Westin Motels & Resorts manufacturer in the British isles marketplace.

As the corporation celebrated this milestone, it also announced that across 2022 and 2023, it expects to include a lot more than 200 attributes, which equates to 38,000 rooms, in Europe, Center East and Africa

“I’m really very pleased of reaching 1,000 Marriott Global hotels throughout EMEA. This growth milestone is symbolic of our abundant background and shiny upcoming, and it feels fitting that our 1,000th property is a fantastic Westin in London,” claimed Satya Anand, President, Marriott Intercontinental, EMEA. “Last calendar year by yourself, we opened approximately 90 qualities throughout EMEA, like model debuts in destinations these types of as Ibiza, Reykjavík and Cairo, as very well as further openings in proven marketplaces this kind of as London and Dubai. I am psyched to additional improve our portfolio, bringing even additional distinctive journey experiences to our company, and look forward to continuing to push price for our homeowners and franchisees by way of our entire world-course brand names, detailed small business assist units and our industry-main loyalty platform, Marriott Bonvoy.”

Select-Support Spearheads Growth in Europe

Marriott International’s find-support brand names, these as AC by Marriott, Moxy Resorts, Courtyard by Marriott, Home Inn by Marriott, Aloft Hotels, Factor Inns and 4 Factors by Sheraton, proceed to spearhead growth throughout Europe, accounting for additional than 50 per cent of the company’s existing signed pipeline of motels in the Europe region. Moxy Lodges, Marriott’s bold and experiential hotel brand developed for the youthful at coronary heart, is slated to include much more than 26 further lodges to its portfolio in the area across 2022 and 2023, with planned openings which include the Moxy Liverpool City Centre (Uk), Moxy Paris East (France) and Moxy Pompeii (Italy).

Established to make its European debut in 2023, Fairfield by Marriott is expected to see two lodges open subsequent 12 months – the Fairfield by Marriott Badhoevedorp Amsterdam Schiphol Airport (The Netherlands) and Fairfield by Marriott Copenhagen Nordhavn (Denmark). With its easily comfortable and productive resort design paired with a present-day Northern European aesthetic, the brand continues to bring in curiosity from entrepreneurs across the location.

The prolonged-remain phase continues to be very resilient in Europe, specially with the increase of multi-objective vacation. Very last calendar year, the corporation opened 4 Residence Inn by Marriott lodges throughout Europe and designs to increase its achieve with 15 much more Home Inn by Marriott lodges expected to open up in city hotspots like Naples (Italy), Vienna (Austria) and Paris (France) across 2022 and 2023.

Conversions carry on to be an significant driver of rooms development across Europe, specifically from independent resorts, specified the appeal of Marriott’s strong distribution devices. Conversions stand for close to 30 % of the anticipated lodge openings in Europe throughout 2022 and 2023, and owner fascination remains significant for the company’s strong portfolio of collection brand names – Autograph Assortment Motels, The Luxury Selection, and Tribute Portfolio.

Luxurious Booms in the Middle East

Luxury lodges and residential properties keep on to be in superior desire with consumers, particularly across the Middle East, representing above 20 p.c of the company’s signed pipeline units in the location. This year’s highly anticipated openings contain W Dubai – Mina Seyahi, slated to open up in April 2022, and in May well this 12 months, the enterprise expects to introduce The Ritz-Carlton model in Jordan with the opening of The Ritz-Carlton, Amman.

The organization also carries on to assist the expansion of the tourism sector in the Kingdom of Saudi Arabia, with 4 luxurious motels expected to open up across 2022 and 2023. Planned additions contain two luxurious hotels at the highly predicted Crimson Sea Project like The St. Regis Red Sea Resort. Qatar is also anticipated to see the addition of four luxurious resorts throughout 2022 and 2023, which includes the amazing Palais Vendôme, a Luxurious Assortment Resort, Doha and The Doha Edition.

Marriott also continues to see progress in the branded household sector in the Middle East, heralding a new period of residential luxurious. Branded residences are poised to satisfy evolving lifestyle changes and escalating curiosity from property owners in on-demand amenities and providers from dependable brand names. Marriott a short while ago opened W Residences Dubai – The Palm, which characteristics 104 residences spread above eight mansions, and expects to add 4 much more branded residential initiatives in the Center East across 2022 and 2023, such as The Residences at The St. Regis Marsa Arabia Island, The Pearl Qatar.

Ongoing Enlargement Across the African Continent

The modern signing of the JW Marriott Masai Mara Lodge in Kenya is anticipated to mark the brand’s debut in the place and in the luxury safari space, reinforcing Marriott International’s commitment to the African continent.

The organization expects to open extra than 20 resorts in Africa across 2022 and 2023. Amongst these are six Protea Accommodations by Marriott attributes, like the 200-room Protea Lodge by Marriott Accra Kotoka Airport in Ghana and Protea Resort Fireplace & Ice! by Marriott Polokwane in South Africa. These hotels will give guests a taste of the local flavour in a actually genuine way. The anticipated openings throughout the area also contain 5 Four Factors by Sheraton resorts, marking the brand’s debut in Rwanda with the Four Details by Sheraton Kigali and the brand’s enlargement in Nigeria with the addition of 4 Details by Sheraton Ikot Ekpene.

“As we emerge from the global pandemic, we continue to see sturdy proprietor demand for Marriott’s portfolio of 30 dependable lodge brands,” stated Jerome Briet, Main Development Officer, Marriott Global, EMEA. “With a expanding foundation of world-wide Marriott Bonvoy customers who are adapting to switching vacation demands in buy to delight in those people all-important breaks absent, we imagine the future of vacation is shiny. We appear ahead to continuing to work with our proprietors and franchisees to create far more interesting initiatives in gateway towns, vacation resort spots, and destinations in which our clients aspire to travel.”

Source:- Marriott

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